- Requirements to join the program
There are a few prerequisites that need to be met in order for your customer to join the Glopal Marketing Solutions program and have international shopping campaigns set up.
a) Google Merchant Center and Google Ads - the seller needs to have a Google Merchant Center account and they need to be signed up for Google Ads which will allow you to send their product data to Google (UK/US).
b) Product Feeds in Google Ads - they need to have a product feed in Google Ads. This feed is what Glopal will use as the data source for the international ones (we will take the data from that domestic feed, translate it and convert the currencies).
c) Minimum of €3,000 domestic monthly Google Ads spend
NOTE: If the seller's MC/MCA has been created using a CSS please follow the steps provided below:
- Create a new Google Merchant Center with a domestic feed containing all the products
- Claiming of the website URL from this Google Merchant Center is not required but the domestic sub-account "Business information → Website" section still needs to be provided.
- Convert the newly-created Google Merchant Center into an MCA following the instructions provided here.
- We will connect to this new MCA and manage the international feeds from there.
c) The advertised products must be shippable internationally - if your customer is interested in using the Glopal International Shipping Solution (Glopal Parcel Forwarding) please make sure their products are not among the ones that can not be shipped cross border (UK/Parcel Forwarding - Shipping Restrictions - USUS)
- What’s next?
a) Registration for the program - now your customer needs to proceed to this page, click on the Sign up button and log in.
NOTE: It’s crucial that they register with the Google account which is the admin of the Merchant Center used to manage the store the international campaigns are to be set up for.
b) Plugin/app installation - after the registration for the program has been completed the next step is to install Glopal's app/plugin on the domestic site.
Please make sure the correct platform has been chosen by the seller (Magento 1.x, Shopify, BigCommerce).
Please make sure the provided instructions are followed to the end, simply installing the plugin/app will not be enough for us to be able to proceed (depending on the platform there will be various registration steps required, all provided to you in the discussed document).
c) Questionnaire - your customer will be asked to fill out a questionnaire where they will need to provide some additional information which will allow us to complete our Marketing Solutions setup properly.
You can find the questionnaire here.
Please be aware that this step is mandatory and completing it at an early stage will allow us to start working on their individual setup as soon as possible.
It is crucial the questionnaire is filled out by the seller, not the collaborating agency or any other third party.
d) Google Multi-Client Account - the merchant's Merchant Center will have to be converted to a Multi-Client Account
The way in which you proceed depends on the current setup, you can find the possible scenarios covered in this Help Center article.
NOTE: The upgrade to an MCA must be requested by the person who is an admin of the Merchant Center account.
NOTE2: The seller's Merchant Center must not already be a sub account of another third party.
If that is the case, either a new Merchant Center needs to be created and linked to Glopal or the existing Merchant Center needs to be unlinked from the said third party and linked to Glopal.
e) Accept a Google Ads manager invitation - one of the first things we will do after the onboarding process will officially begin on our end, is we will send the merchant a request to link their Google Ads account with our Google Ads Manager (Google My Clients Center).
By accepting the requests they will allow us to view and manage their account through their own Google login without having to provide us with their address and password.
This access is necessary for us to be able to set up the international campaigns on their behalf.
The linking request will be sent to their email address.
That’s it - the registration is finished and now our team can start working on creating the localized sites.
We will be reaching out to your customer (as well as yourselves if need be) during the whole process to ensure everyone is well informed on the made progress.
If you or your customer have anything you would like to discuss with us feel free to reach out to us via this webform.