If your customer uses Glopal Marketing Solutions to create the international feeds, we can initially set up the international Google Shopping campaigns so that you can manage and optimize them moving forward. You can also set them up yourself, respecting the below guidelines:
- Minimum spend is €500 per foreign market per month
- Recommended spend is €1000 per per foreign market per month
- 3 foreign markets at launch minimum (list of recommended countries can be found here)
- 5 foreign markets at launch minimum (full list of countries supported by Glopal for Google Shopping can be found here)
- We will include "Glopal" in the international campaign names for tracking and analyses purposes. Please do the same if campaign creation and naming is on your end
- Initially we recommend seting up one campaign per market, one ad group with all products and subdivide it by category, brand, product type or Item ID
- Ads rotation: Rotate evenly. Later on, once there's enough enough clicks and conversions and the stock wouldn’t be changing a lot > Prefer best performing ads
- The bidding type set initially is either Manual CPC or Maximize clicks. To set the initial bid we recommend looking at the domestic avg. CPC (between 50-100% of it)
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