Settings for the international Google Ads campaigns – Glopal Help

Glopal enables you to set and update your settings for international Google Ads campaigns directly in the Merchant Account.

Account ID

This is the Google Ads account ID you're using to run the international campaigns. Once provided and linked to Glopal's Google Ads MCC, the information is greyed out. If you need to change it, please contact your account manager. This is a mandatory field.

ROAS Goal

This defines what ROAS you want to get from your international campaigns. You can update it, however, once the ROAS Goal is updated, there is a cooldown period of 30 days before it is editable again. This prevents destabilizing Google Ads' learning process by changing the target too often. This is a mandatory field.

Ex: If you wish to get a $5.2 return for each $1 spent, input 5.2. Note: This would be equivalent to a 520% set in a campaign's target ROAS.

Advertising strategy

The advertising strategy defines how Glopal will focus on for your Google Ads campaigns performance. This is a mandatory field.

Growth: This means Glopal will prioritise new sales over always hitting your ROAS goal.

Profitability: This means Glopal will prioritise hitting your ROAS goal over sales volume. Monthly budget limit: If you have a hard budget limit you really can't go above, input it here, otherwise, leave it empty to provide room for the campaigns to grow GMV as long as the account is on target. This is an optional field.