Glopal’s tracking

Tracking on your domestic site

When you install Glopal’s plugin or app, a Google Analytics (GA) Javascript snippet is injected into your site. This snippet provides a country selector, a welcome popup, some SEO optimizations with hreflangs and tracking. This snippet allows Glopal to control the traffic to your domestic site and allows us to verify the expected behavior of the widgets and overall international traffic.

Note: The snippet is a small script that doesn’t impact your site performance and behavior.

Tracking on the localized sites

Glopal builds the localized sites based on your domestic site. And since your tracking code is already on your domestic site, it means that it will automatically be on the localized sites as well. This allows you to track the activity from Glopal localized sites directly into your analytics tool such as GA.

In addition, for our own tracking on the localized sites, we use Google Tag Manager (GTM) to inject a GTM container into those localized sites. And the container contains Glopal’s GA tag that is enabling the tracking of various web and e-commerce metrics such as the following to name only a few:

• Traffic - Source of the traffic
• User path in the site - Visited pages
• Checkouts
• Conversions
• Purchased items

When looking at the site source code or when using a tag plugin, you can easily verify the presence of our tag in the localized sites. It is the tag ID: GTM-NQ33NR5.

This is thanks to this tag that Glopal can track conversions for Google Ads.

Multi GTM containers

You may be using GTM in order to implement various tagging, add more context and metadata to the information that you send to Google Analytics, Universal Analytics property and/or Google Analytics 4 property.

Including Glopal's one, it means that there are 2 Tag Manager containers on the localized sites. And here's how it works:

• Glopal’s GTM container is using a separate GTM dataLayer and does not include your tags
• So, it is only your GTM container, which includes tags, that will send data to your properties.

In short, there will be no duplicated data caused by Glopal’s GTM on localized sites.