- Requirements to join the program
There are a few prerequisites that need to be met in order for you to join the Glopal Marketing Solutions program and have international shopping campaigns set up.
a) Google Merchant Center and Google Ads - you need to have a Google Merchant Center account and you need to be signed up for Google Ads which will allow you to send your product data to Google (UK/US).
b) Product Feeds in Google Ads - you need to create a product feed in Google Ads. This feed is what Glopal will use as the data source for the international ones (we will take the data from that domestic feed, translate it and convert the currencies).
c) Minimum of $3,000 domestic monthly Google Ads spend
There are several external plugins and built-in automations available to you based on the platform which your store has been built on.
If you do not have a domestic feed set up please contact your e-commerce platform customer support to find out what are your options and which one will be best suited to your needs.
NOTE: If you are new to Shopping Ads and will be setting up the product feeds in order to join Glopal’s program please be aware that having the feeds set up is not equivalent to having live campaigns running.
If you are interested in having international campaigns only, you are not required to run a domestic one, having a properly set up domestic feed will be enough.
c) Your products must be shippable internationally - if you are interested in using the Glopal International Shipping Solution (Glopal Parcel Forwarding) please make sure your products are not among the ones that can not be shipped cross border (UK/US)
- What’s next?
a) Registration for the program - now you need to proceed to this page, click on the Sign up button and log in.
NOTE: It’s crucial that you register with the Google account which is the admin of the Merchant Center used to manage the store you would like us to set up the international campaigns for.
A short video showing this part of the process below.
b) Plugin/app installation - after you have registered for the program via our site you will be taken to the plugin/app installation tutorial. Please make sure you have chosen the correct platform which your store is built on (Magento 1.x, Shopify, BigCommerce).
After you have chosen the platform you will gain access to a tutorial containing installation and post installation instructions along with the Glopal extension itself.
Please make sure to follow the provided instructions to the end, simply installing the plugin/app will not be enough for us to be able to proceed (depending on the platform there will be various registration steps required, all provided to you in the discussed document).
c) Questionnaire - you will be asked to fill out a questionnaire where you will need to provide some additional information which will allow us to complete our Marketing Solutions setup properly.
You can find the questionnaire here.
Please be aware that this step is mandatory and completing it at an early stage will allow us to start working on your individual setup as soon as possible.
d) Google Multi-Client Account - you will need to convert you Google Merchant Center to a Multi-Client Account. Only when having this type of an account can you grant third parties, such as Glopal, access to your Merchant Center.
The way in which you proceed depends on your current setup, you can find the possible scenarios covered in this Help Center article.
NOTE: The upgrade to an MCA must be requested by the person who is an admin of the Merchant Center account.
NOTE2: Your Merchant Center must not be already be a sub account of another third party (marketing agency). If that is the case, you either need to create a new Merchant Center and link it to Glopal or you need to unlink your existing Merchant Center from the said other third party.
e) Accept a Google Ads manager invitation - one of the first things we will do after your onboarding process will officially begin on our end, is we will send you a request to link your Google Ads account with our Google Ads Manager (known also as Google My Clients Center).
By accepting the requests you will allow us to view and manage your account through your own Google login without having to provide us with your address and password.
This access is necessary for us to be able to set up the international campaigns on your behalf.
The linking request will be sent to your email address.
That’s it - you have completed the registration process and now our team can start working on creating your localized sites.
It will take us a couple of days to have everything up, running and up to both Google’s and our standards.
Before this process is completed your Account Manager will reach out to you and will be available to answer any and all of your questions.
You will also be informed when the localized sites are ready and active.
The international campaigns will follow shortly after which you will be informed about by one of our representatives as well.
If you have chosen to manage the campaigns on your own - your Account Manager will let you know when the setup is ready and you can pick up from there.
We will ask you to let us know when you have managed to launch the campaigns for tracking purposes.
If you have anything you would like to discuss with us feel free to reach out to us via this webform.